What do people such as Steve Jobs, Marissa Mayer, and Sara Blakely have in common?  Aside from intuition and guts, they also had a great deal of creativity. Creativity is one of the best things you can arm yourself with in the workplace.  It breaks monotonous routines and helps you [...]

Google+ has been around for quite some time now, but not everyone is taking advantage of what it has to offer. Having more than 40 million users, Google+ is shooting up as one of the world’s biggest social media sites. With Google being one of the largest search engines in [...]

Like all business owners, you only have one goal for your business: success. And what do all growing, successful businesses have in common? Customers. Lots and lots of customers. So we’re kicking off a series of posts to talk all about getting more customers and generating leads and prospects. Let’s [...]

You just started your business, and you’re ready to make the online world know about its existence. Before you start creating a blog, a website, and your very own Facebook page, here are a few tips that will help you to effectively create and deliver content online. 1. Keep it [...]

Let’s be honest: press releases are dull and very boring to write. Only zombies would read those (if zombies could read, that is). But companies still keep on churning them out and sending them to all the corners of the universe. Why? It’s an industry standard, that’s why. And if [...]

Going viral is synonymous to getting attention. And let’s face it, your business needs all the attention it can get. In order to do that, master your target audience, and see to it that they love what you’re giving them. Be it funny or tragic, uncommon or cute, your content [...]

A Social Enterprise is a Master of Inbound Marketing–well, ideally! By using powerful sales and marketing machines, social enterprises that use inbound marketing hold great power to change the course and growth of their business. Social enterprises are companies that leverage on social, mobile, and open cloud technologies when dealing [...]

In case you’ve been under a rock this past month, Gangnam Style is the newest Asian viral hit and you can watch the video below to see for yourself why. And why are we writing about Gangnam Style? If Time, The Atlantic and WSJ saw it fit to write about [...]

Your brand image is one of the most important things you ought to care of; it doesn’t come cheap. Fans and supporters can represent you, but ultimately, one of the most accurate brand ambassadors (or haters) that can make or break you are the people you work with. Who else [...]

Customers come and go; attracting and keeping them can be a daunting task. Some would smile, others would simply ignore you. It’s like having relationships with a bunch of people who later says, “It’s not you, it’s me. This won’t work. I’m sorry.” But the truth is, they’ve could have [...]