Think about all the businesses that you buy from regularly. How do they talk to you? How do they respond when you call them up? How do they sell stuff to you?
Are you just a wallet handing over cash to them, or do they deliver more than what you pay for? I'm gonna bet that you answered the latter. That's because people want to be treated like people, so we patronize businesses that view us as friends and not ATM machines.
How about your own business? Do you give your own customers that warm fuzzy feeling of having a close friend around, or are you just selling to them?
The fact of the matter is, people nowadays are getting a bit tired of companies merely throwing their brands, advertisements and commercials at them. Sure a lot of people still love buying stuff, but they want to buy from companies that understand what they want, what problems they have.
So that's exactly what you need to do. Show your audience that you're a person by actually making their lives better through helpful content. Help them by giving them the right information to do their jobs, sharing useful tips and tricks you've found along the way, and asking them for feedback on how you can do better.
Let's twist the traditional way of marketing and make it more engaging, friendlier and more human.
That sounds like a lot of work, right? Yes it is, but it actually has a big payoff. Did you know that 84% of Americans go online to research a product before deciding to make a purchase? That means that the most helpful lad (or lass) in the block gets the most visitors. And not just visitors, but people who are already eager to buy.
It won't happen overnight of course, but sharing helpful content is like building a castle. Lay each piece brick by brick the right way and you'll have solid business that will last a very long time.
What other things do you get by helping other with helpful content?
Simple. First, do your research and know your customers intimately. Understand who they are, their problems, the things that matter to them and the stuff they pay attention to. It's also important to know what medium they use, how they use it and how often they do.
Next, build your content. The best way to help the most people online is by sharing tons of content. Not just useful content but also content that lifts the spirits, encourages action and gives valuable insights. Here are a few types of content you can create:
Now that you know about your customers, you're ready to create your content. If you have the talent for writing, I'd encourage you to stop reading right now and get going! But if you don't, or if you don't have the time for it, then maybe hiring someone else to write for you would be a better option.
Leave us your email and website below and we'll help you build the content that will turn your customers into life-long friends.